drupa Touchpoint Packaging Webinar with Hybrid, HP and Linked2Brands2023-12-04T13:32:58+01:00

drupa Touchpoint Packaging Webinar with Hybrid, HP and Linked2Brands


Explore the Future of Print & Packaging in a Sustainable and Connected World

We hope you enjoy the highly relevant discussion for brand owners and retailers as industry experts Christian Menegon Business Development Manager Industrial products at HP Inc., Stefan Hilss CEO at Linked and Heath Luetkens 3D Business Manager at Hybrid Software explore future trends and technologies.

The webinar was recorded on November 30th 2023 during the LinkedIn Live event.

We are sponsors of drupa touchpoint packaging and invite you to visit us at Hall 3 B31 during the no. 1 trade fair for printing technologies from May 28 to June 7, 2024. Hybrid Software’s main booth is located separately in Hall 7a/D03.

Jump to chapters for easy viewing:
00:00 – Welcome
02:23 – Introduction from drupa
12:53 – Welcome of Panelists
17:32 – Sustainability with HP Digital Presses
20:33 – Linked2Brands – Addressing Various Touch Points
22:53 – iC3D on the Growth of E-Commerce
23:30 – Automating Product Visualization
25:43 – Where Challenges Become New Opportunities
26.13 – The Changing Consumer Mind’s Effect on Printing
29:32 – Individualization from Brands
31:33 – New E-Commerce Trends including Promotions
35:27 – Digital Mockup Creation & Innovations for Increased Resource Efficiencies
37:27 – Packaging’s Job in New Points of Sale
42:27 – Driving Sustainable Outcomes During Printing
44:55 – Smart Pack Storytelling: Lifecycle & Communication
48:59 – Technological Opportunities
52:25 – Future-Proof Solutions
54:34 – Digital Printing for Agility and Sustainability
59:09 – Ink Impact on Sustainability & Responsibility
01:01:58 – The Unboxing of Packaging Experience

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