Lean operation at CUPSZ

2020-12-07T11:44:52+01:0007/12/2020|SUCCESS STORIES|

A young and dynamic company from Tilburg, Netherlands, CUPSZ was founded by two brothers, Michiel and Daan Willemsz in 2014. Their keen interest in cup printing and producing at high quality is evident as they spend a lot of time in research and development to ensure they are at the front end of printing innovation and delivering the best possible solutions to their customer base.

CUPSZ and PACKZ for enhanced innovation

In 2018, CUPSZ began their journey with HYBRID Software. By implementing PACKZ as their native PDF editor, they saw increased efficiency. Of course, for the creation of their cups, the conical warping feature was very important to them. A year later they were ready to take the next step and to automate the prepress production even further with CLOUDFLOW.

On the partnership between us, the Willemsz brothers share that, “We are delighted with our partnership with HYBRID. Their fantastic software and their support play an important role in the steep growth of our company. The integration with CERM and the CLOUDFLOW automation features allow us to remain a lean operation.”

CERM Integration

Fully integrated with their MIS (CERM) system, artwork files get warped automatically. The print sheet gets created for the customer for approval along with a link to the 3D file – all online. As the digital integration of customer approval speeds up the process, the workflow can soon continue by sending the stepped up file to steer the digital press.

HYBRID and CUPSZ joint projects

HYBRID Software hasn’t only helped out with CUPSZ projects. In preparation for the LabelExpo in 2019, HYBRID became a customer of CUPSZ as we were searching for personalized coffee cups. In the end, 25,000 cups were successfully created with variable text, barcode, image transformations and logos.

HYBRID Software Cups Produced with CUPSZ
Personalized cups created by CUPSZ for HYBRID Software

CUPSZ at work

In their brand new headquarters, CUPSZ prints the substrate on a Xeikon digital printing press in their own production facility. In addition, at their disposal are a number of folding machines which cater to the various sizes the cups are ordered in.


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Continued partnership for the future

Bert Van der Perre, Area Sales Manager shares, “It is always a pleasure to sit with Michiel and Daan around the table, brainstorming different process improvements and automation possibilities — always of course with a coffee cup nearby!”

HYBRID Software is excited for the growth over the years at CUPSZ and is of course looking forward to the continuous lending of innovative ideas together.

Company Profile

  • Print cardboard cups in their own production facility – on a Xeikon digital press
  • Implemented HYBRID’s PACKZ in 2018
  • Conical Warping feature specifically valuable
  • Automated prepress production even further with CLOUDFLOW implementation in 2019
  • Website: https://www.cupsz.nl and https://www.cupsz.be/

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